THE GROOVE3 BLOG
Learn about music production, mixing, mastering and the audio industry with useful articles by the Groove3 team.
This is a very easy trap to get caught up in. Especially in Pop music where the goal is to “please” your audience. And it’s a very nuanced thing. You “think” the goal is to make, create or mix music that your audience wants to hear. And that’s certainly NOT wrong. If they don’t like it, they’re not going to want to be a part of your audience. You will lose them.
I have a strong belief about success in the music business and I would bet that this is true in any career you choose. You’re either “getting better” or you’re “getting worse”. In other words, there is and should be no state of “I already know what I’m doing and I don’t need to learn anymore”.
Now hear me out. I’m certainly NOT saying that this is something that I want. But in my current obsession with AI, and it’s vast ability to replace many facets of industry (from self driving trucks to Amazon replacing all retail) I can’t ignore the things that can and probably will be able to be duplicated or replicated by computer algorithms. And we can already see it happening.
Mixing is an additive process. Everything affects everything else. You're not mixing in a vacuum or on an island. Because of this, you need to get your tracks to work well with each other. Not to sound great on their own. As much fun as that might be.
There’s a growing trend in “gear talk” these days that it doesn’t matter what gear you buy. It all pretty much sounds the same. That spending thousands on mic preamps or A/D converters is a waste of money. That any $100 interface will be “good enough” and that everyone selling you anything “better” is snake oil or advertising B.S.
I bring this topic up because there’s a few people I know that seem to thrive on “debate” when it comes to pro audio. And I will admit, just like most of them, I enjoy the debate very much. I love discussing things that I am passionate about and I am certainly passionate about music and how to work with and manipulate it.
Most of us, by nature, don’t like to be uncomfortable. We don’t want to try new things. It makes perfect sense but at the same time is also totally or mostly useless for our growth as people and as music professionals.
Your gear, whether it be hardware mic preamps, compressors or EQs or software plugins or even your DAW of your choice, doesn’t define you or your career. It just doesn’t.
You’re NOT Judged By The Quality of Your Excuses, But by the Quantity of Them!!!!
How many times has someone shown up late to a session and it didn’t bother you at all? Maybe they’re a bit late turning in a Mix or a Mastering project? It happens. And it rarely matters when it happens…rarely.
Is music a drug? Obviously, I’m not going to get into describing something as abstract as music or any art as being a pharmaceutical but one thing is quite clear. People use recreational drugs to change their current state of consciousness. For good or for bad.