Kenny's Tip of the Day - YOU Are Your Biggest Asset!!!

Kenny's Tip of the Day - YOU Are Your Biggest Asset!!!

It’s kinda odd to me that this isn’t more obvious but I think there’s something about this industry (or maybe any industry?) that pushes us towards thinking our infrastructure or the tools we use to make our final product is the most important part of our work. We certainly spend enough time figuring that out and arguing about how right we are.

Not even close.

Your gear, whether it be hardware mic preamps, compressors or EQs or software plugins or even your DAW of your choice, doesn’t define you or your career. It just doesn’t.

Make a list of all your gear and I can duplicate that list at my studio tomorrow. Then, why should someone hire you over me?

At the end of the day, YOU are what you’re selling. Promoting. You are your business model.

So what makes YOU different? Something that cannot be replaced and that is what you must be marketing. The most successful people in this (or any) business are successful for what they bring to the table.

Themselves. Not something you can buy. Not something you can replicate. You are unique. Use that to your advantage. Be bold. Not common.

You can learn more by watching my videos at

I hope this message finds you well. Kenny Gioia