Kenny's Tip of the Day - How You Do ANYTHING Is How You Do EVERYTHING!!!

This one is all in the title but I'll expand on it or pontificate a bit as well.

There is a tendency when you start out in this business, or any business, to think a few steps ahead. To think about where you're going or where you'd like to end up. But in that process, you might forget about where you are. Or at least, not want to think about it.

If you work for any company, most people want to end up running or owning that company. And that's a great attitude. The sky is the limit. Right?

Yes. But you have to get there first. And to get there (or anywhere) you really have to pay your dues. And this means putting in the hard work. I know. It stinks.

But it's easy to focus on the end goal and forget that everything you work on today, still requires your best work. In other words, it's normal to say that you’re eventually going to produce or mix the biggest records, but today, you have to work on the record in front of you.

You can't look down on the gigs you're getting now and think that you're better than them. Because you're not. This is where you are. And you have to build great working habits and that starts with doing every gig like it's the most important project in the world.

There's two reasons for this. First, you owe that to every client that hires you. Whether it's a wedding band recording their medley of "Celebration Time - Come On" or some young garage band screaming nonsense into a distorted mic chain. It's all important to them. And therefore, it should be to you too.

Secondly, that's how you get noticed. Everything you do leads you to a better gig. That young garage band might be managed by a manager that also has bigger and better clients. He'll remember that you always gave 110% and hire you the next chance he gets. Even that wedding band has connections to other bands and there's no end to where some of those connections can lead. Those players tend to have many pots in the fire and are doing the wedding gigs for some extra money.

But you have to show up and take each gig seriously. Otherwise, no one is going to notice you. You'll be another guy (or girl) phoning it in because that gig didn’t matter to you. And that’s simply no way to stand out.

You need to build great working habits and doing great work always becomes easier when that’s the only way you work. You can’t do your best work only when it matters. Because you don’t always know when it matters and it’s not a switch to be turned on and off. It must always be on.

Every project leads to another project. And along the way, you meet people who are also managing many projects and always looking for great people. Be one of those great people on every project you work on. People will remember you and that's how this whole thing works.

You can learn more by watching my videos at

I hope this message finds you well. Kenny Gioia