Create Deadlines!!!

Kenny’s Tip of the Day - Create Deadlines!!!

Today, I’m going to assume two things about you. I could be wrong but try to see if these can apply to you. I believe that you’re a creative person. This is both a good and a bad thing. As we can use creativity to help us or to manufacture rationalizations about our work habits. The other thing I’m going to assume is that most of your more creative projects, don’t have hard deadlines. They need to be done… eventually.

So how do we get more more productive when we don’t have to finish something within a certain amount of time? Simple. You create one. You make it up. You pretend.

Even the most creative of us manage to meet deadlines. Even though we love the idea of not having them. Although, it becomes harder to finish a project when it doesn’t need to be done by a certain time. Think about it.

Can you mix a song in a day? Sure. How about 3 songs? 5 songs? Can you mix 10 songs in a day? I have. It’s not easy and I think I could have done better but consider how productive and focused that was.

I have also produced and mixed a full album in 5 days. That’s crazy to me looking back. But I did it. That’s all the band could afford so we busted our butts, worked 16 hour days and finished a full record in just 5 days. Crazy.

It’s amazing what you can accomplish when you have no other choice. And it’s amazing how little you can accomplish when you don’t really need to. Where you can rationalize that it really takes time to write this song. Finish this production. Overthink every aspect of the process. We’re like goldfish. We can make anything expand if we have the bowl size.

Truth is. It doesn’t take as much time as you think. Some of the greatest works of art were created under intense time related and budget depleted pressure. So apply this to your work as well. Create deadlines. Even if they’re just tiny micro-deadlines. I gave myself 30 minutes to write this article and it hasn’t even been 20. Although I still have to proof read it. :)

But if you’re as creative as I think you are, apply it to your creative activities. Create deadlines and stick to them. Finish those lyrics before getting lunch. Finish editing those drums in one hour. You can do it!!!

You can learn more by watching my videos at

I hope this message finds you well. Kenny Gioia