3 Songwriters Whose Style Can Inspire The Content On Your Website
Content is vital to your website. It’s a way of connecting with your audience, getting your brand name out there, and keeping Google happy.
With their gift for words, songwriters are a great source of inspiration for content ideas. Below I’ve picked 3 of the best. Read and apply their lessons to your website.
Recommended reading: EDM Songwriting & Production
Morrissey – Use humor
Steven Patrick Morrissey the man is hardly known for cracking jokes. He’s grouchy, morose, and, frankly, pretty unpleasant. However, Morrissey the songwriter has a very underrated sense of humor.
The Smiths have a legend for miserablist writing, with their bittersweet melodies and gloomy lyrics. But dig just a little and you’ll find that Morrissey is having a ball. Don’t believe me? Check out these witty ditties:
“So, I broke into the palace with a sponge and a rusty spanner. She said, ‘I know you, and you cannot sing.’ I said, ‘That’s nothing – you should hear me play piano.'” – The Queen Is Dead
“And if a double decker bus crashes into us, to die by your side is such a heavenly way to die.” – There Is A Light That Never Goes Out
“I am the son and the heir – oh, of nothing in particular.” – How Soon Is Now?
There is a real benefit to bringing humor into your content. Psychological studies have show that helps to create a bond with your readers. Humorous content also has a higher chance of being shared than dry content.
Take inspiration from indie’s grouchy prince and add a touch of humor to the content on your website. Keep it informative, to the point, and in line with the sensibilities of your audience – there’s no sense in telling a joke your users won’t find funny! Check out this article for tips on how to use humor in the right way.
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Elton John – Team up with a specialist
Oh Elton. For six decades he’s wowed audiences with his gorgeous voice, melodies, and hair. But he’s not won five Grammy Awards all on his own. Elton has got by with a little help from his friend and songwriting partner, lyricist Bernie Taupin.
While you’re best-placed to know what message the content on your website needs to convey, you may not be the best person to write it. If your skill set lies in elsewhere then focus on this, draft a brief, and get a professional in to sort out the content.
Many of your peers employ a copywriter to work on the content for their website. Copywriters can provide with a variety of different pieces of content that you can use for your website:
l Landing pages
l Product pages
l Home pages
l About pages
l Blog posts
Basically, any content that you can include on your website can be produced by a copywriter. Still not convinced? This great article lists even more ways that a professional writer can benefit your website – just don’t expect them to write as well as Bernie!
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Jeff Buckley – Take someone else’s idea and make it your own
Son of Tim, Jeff Buckley had songwriting in his blood. It’s of little surprise then that he was not just a deft guitarist but a gifted wordsmith too. However, the song Jeff is best known for isn’t one that he wrote for music or content for.
Written by Leonard Cohen and originally released in 1984 (as part of his album Various Positions), Hallelujah was recorded by Jeff for his 1994 debut album, Grace. While it’s one of the highlights from the record, it wasn’t until 2007 (ten years after Jeff’s death) that it truly gained acclaim.
There are a number of ways that the content on your website can take inspiration from Jeff by cribbing someone else’s inspiration:
l Content curation: This is where you find existing content that’s relevant to your audience and then share it on your website. If you combine this with an RSS feed, by using a tool like Feedly, you can make the process even smoother
l Take over an existing website: This is an approach to use before you’ve set up a website. You use a quick fix by letting businesses for sale inspire you and getting a website with ready-made content. This comes with the added incentive of an existing audience and branding. All of these factors can cut down the cost and the work involved in creating a successful website, as you won’t need to hire a professional or do the work yourself
l Cobrand an author’s work: How this works is that you contact a writer and ask if you can share their content on your website – on the condition that you add some content that markets their brand
Taking credit for someone else’s work is an efficient way of adding content to your website. Just make sure you give the author the proper accreditation, otherwise you could find yourself in a messy copyright lawsuit.
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Content is so important to your website. One of the major ranking factors Google looks at is the quantity, quality, and consistency of the content on a website. If you’re not giving your content strategy all you’ve got, then you’ll get left behind. Use the lessons from these great songwriters to inspire the words on your website.
Patrick Foster is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce blog dedicated to sharing business and actionable insights from the sector. A big music fan, Patrick is never happier than when he’s been poured into his favorite chair and surrounded himself with the sounds of The Smiths. Check out the latest news on Twitter @myecommercetips.